The world has changed quite a bit since ¯\_(ツ)_/¯ became 🤷♀️.
Mobile devices proliferated, the gig economy burgeoned, and remote work began to rise. Then the pandemic hit and beyond our heroic essential workers, almost everyone became a remote worker.
The emoji has steadily evolved alongside us, acting as essential communicators full of life and color. Body language, subtle forms of humor, or environmental conditions — while we can see and respond to those cues those in-person, the loss of them in digital contexts impacts our communication greatly. With emoji, however, a few pixels can telegraph our thoughts and feelings in ways that are fun, clear, and emotionally resonant.
Read this blog post by Microsoft Design on this.