The agency that ran on my hours
A Shopify agency for D2C brands that started as just me and had to stop depending on me.
The problem
I started Knox on my own, building Shopify stores for Indian D2C brands. The more clients we took on, the more everything depended on my time and attention, and I was running out of both. Honestly, I also didn’t enjoy the repetitive delivery work, so I really wanted to stop doing it.
What I did
- 01
Turned delivery into a repeatable pipeline
Set the same steps for scoping, build, QA and handoff, so quality didn’t depend on who picked up the job.
- 02
Cut the service menu to two things
Shopify builds and D2C growth. With fewer kinds of work, a proper delivery system finally became possible.
- 03
Hired six people with clear ownership
Delivery, design and client success, each person owning one thing. I hired for the setup we needed next, instead of whatever was piling up that week.
- 04
Documented before delegating
If you hand over a process nobody has written down, you mostly hand over stress. So I wrote things down first, then let go of them properly.
What happened
- 21 → 9 days Average project turnaround
- 45+ D2C brands, incl. boAt, FNP, Miduty
- ₹1Cr+ ARR, from zero
- 95%+ Client satisfaction, held while turnaround halved
- 20–30 min Of my day it needs now. Sometimes less.
What I’d tell you in the interview
Most of our growth came from referrals. I’m not good at sales and I won’t pretend I am. Where I’m useful is after the client says yes.